Visit AUM Apply at AUM
Job vacancy HR Portal Students E-Learning Library
AUM Logo
Faculty of Business

Marketing

133 Credit Hours 60% Minimum Grade

Department Welcome

Dr. Nadine Khair

“ Welcome to the Marketing department! ”
Nadine Khair

Marketing Department- Marketing program

Head of Department Welcome Message

Welcome to the Marketing Program! 

I am delighted to welcome you to our Marketing Program. Whether you are a new student or continuing your studies with us, we are excited to be part of your academic and professional journey. Marketing is at the heart of every successful business, and in today’s fast-changing world, it plays a crucial role in connecting brands with consumers, driving growth, and shaping industry trends. Our program is designed to provide you with a solid foundation in both traditional marketing principles and the latest innovative strategies that define the digital era. I look forward to seeing all the incredible contributions you will make to the marketing world and wish you a fulfilling and successful time in the program

Program Description Paragraph

The Marketing Program is designed to provide students with a comprehensive understanding of the marketing field, equipping them with the knowledge, skills, and tools needed to succeed in today’s fast-paced and ever-changing global marketplace. This program blends traditional marketing principles with contemporary practices, offering a well-rounded education that prepares students for diverse career opportunities in marketing and related fields. Throughout the program, students will explore core areas such as consumer behavior, market research, branding, advertising, sales management, and digital marketing. Emphasizing both strategic thinking and practical application, the curriculum integrates real-world case studies, industry projects, and experiential learning opportunities that allow students to apply marketing concepts in real-time.

Introduction Video for Marketing

See what we have to offer in this exclusive welcome video.

Study Plan

Details about the study plan and curriculum.

Course Curriculum: 133 Credit Hours

Guidance Plan

Guidelines and plan for student guidance.

Course Curriculum: 133 Credit Hours

List of Competencies

Marketing - List of Competencies

  1. Knowledge: 
    1. A1: Overview the theoretical and technical concepts related to marketing.
    2. A2: Understand the Roles of Marketing and Marketing functions.
    3. A3. Overview of different perspectives of marketing.
    4. A4: Knowledge and related terminology for marketing and business. 
  2. Practical Skills:
    1. B1: Use of professional written and oral communication skills.
    2. B2: Develop and execute marketing plans. 
    3. B3: Identify roles and skills in conjunction with specific tasks.
    4. B4: Effective use of information technology in marketing applications.
    5. B5:Applying qualitative and quantitative methods for problem solving and market research.
  3. Thinking Skills:
    1. C1.  Ability to provide solutions to change in microenvironment and microenvironment and awareness of trends.
    2. C2. Rational decision making (including conducting comparison, analysis, evaluation,    interpretation, inference, and explanation).
  4. Other Skills:
    1. D1. Diligence in seeking relevant information through research skills.
    2. D2. Improved proficiency of using of English language in terms of reading, writing and speaking, especially the technical business and marketing language.
    3. D3. Thorough use of all available resources for building relationships to help students attain their educational and practical goals.  

Program Learning Outcomes

Marketing Program Learning Outcomes

Student learning outcomes describe what students are expected to know and be able to do by the time of graduation. By the time of graduation, the Marketing Department's program must enable students to attain an ability to:

PLO1.To develop students’ knowledge and learning skills to be able to analyze marketing theories, activities and scenarios among firms, enterprise, and countries.
PLO2.To train students to understand the factors that affect consumer decision-making, and then use that knowledge to build an effective campaign to sell or promote a product or service.
PLO3.To assist students in exploring the science and strategy, technology and techniques behind marketing, advertising, promotion, and branding through practical and research-based projects.
PLO4.To build and develop academics’ research profile, so that the volume and quality of research are acknowledged and recognized locally and internationally.