Visit AUM Visit AUM
Apply at AUM Apply at AUM Contact Contact
Job vacancy Students E-Learning Library Login
AUM Logo

Advertising Methods

648311 - Advertising Methods
Faculty

Faculty of Architecture and Design

Department

Design and Visual Communication

Credit Hours

3

Pre-requisite

608221

Co-requisite

-

Distribution

1+4
This course introduces students to the fundamental principles and practices of advertising, focusing on the role of design in creating effective advertising campaigns. Students will explore advertising strategies, target audience analysis, concept development, copywriting, and visual communication techniques. The course emphasizes the integration of traditional and digital advertising platforms, including print, social media, and motion graphics. Through hands-on projects and case studies, students will develop the skills to create compelling advertising campaigns that resonate with diverse audiences.