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Faculty of Architecture and Design

Design and Visual Communication

140 Credit Hours 60% Minimum Grade

Department Welcome

Dr. Moh’d Musa

“ Welcome to the Design and Visual Communication department! ”
Moh’d Musa

In response to an ever-expanding digital culture, the Design & Visual Communication program provides students with four design tracks, including multi-media, animation, filmmaking, and graphic design. The program provides students with design and visual communication mediums, so they can convey their ideas and passion through digital technology. Careers in network design applications, video game design, digital animation and film-making, audio effects, media production, graphic design, and many other fields are available to students of design and visual communication.

Introduction Video for Design and Visual Communication

See what we have to offer in this exclusive welcome video.

Study Plan

Details about the study plan and curriculum.

Course Curriculum: 140 Credit Hours

Guidance Plan

Guidelines and plan for student guidance.

Course Curriculum: 140 Credit Hours

List of Competencies

Design and Visual Communication - List of Competencies

  1. Knowledge:
    1. A1. Count the types of thinking and analytical techniques.
    2. A2. Apply emerging concepts of design from different fields.
    3. A3. Integrate knowledge from multiple disciplines into design projects.
    4. A4. Venture timeless aesthetics, produce everlasting designs, encourage lifelong learning, foster teamwork and enhance students' communication skills.
    5. A5. Prepare qualified innovative designers who can positively express themselves and impact their society.
    6. A6. Provide conceptual, technical, and visual design skills that Design and Visual Communication professionals use on a daily basis such as critiquing, storyboarding, retouching and composition.
  2. Practical skills:
    1. B1. Deals with different computer graphics programs to create and improve designs.
    2. B2. Present all design skills and transferable skills.
    3. B3. Integrate all program skills in one project.
    4. B4. Provide student with specific skills and critical thinking skills are particularly aligned with providing the students with skills to find the right solutions for design methods, concepts, and graphic software to solve problems by using the most current methodologies and technology.
  3. Thinking Skills:
    1. C1. Design with new concepts for artwork.
    2. C2. Solve problems based on the latest design methods.
    3. C3. Generate ideas and concepts.
  4. Other skills:
    1. D1. Work team Work and Work with ethics
    2. D2. Deal with the clients
    3. D3. Develop Students self for lifelong learning.

Course Description

Detailed descriptions of the courses offered.

608130 3 CH. Prerequisite Co-requisite
0 6 - -
This freehand drawing course introduces fundamental techniques for capturing form, proportion, and perspective. Through guided exercises, students will explore sketching with various mediums, enhancing observation skills and creativity. Ideal for beginners, the course focuses on developing confidence in drawing from life and imagination, fostering personal artistic expression.

608125 3 CH. Prerequisite Co-requisite
1 4 - -
This course introduces students to the fundamentals of computer graphics and digital illustration, focusing primarily on Adobe Photoshop, with an introduction to essential tools in Adobe Illustrator. Students will learn foundational skills in digital image creation, editing, and enhancement, exploring techniques such as photo manipulation, digital painting, and vector illustration.

608329 3 CH. Prerequisite Co-requisite
1 4 - -
This course explores the fundamentals of installation art as a multidisciplinary practice that combines space, materials, and audience interaction. Students will examine historical and contemporary approaches to installation art, focusing on its conceptual, spatial, and material aspects. The course emphasizes site-specificity, immersive environments, and the integration of diverse media such as sculpture, video, sound, and digital technologies. Through hands-on projects and critiques, students will develop their ability to conceptualize, design, and execute installation art pieces.

608239 3 CH. Prerequisite Co-requisite
1 4 608125 -
This course provides participants with essential computer skills for video editing, focusing on mastering industry-standard software and techniques. Students will learn to edit videos efficiently, apply visual and audio effects, and produce professional-quality content for various platforms.

608328 3 CH. Prerequisite Co-requisite
3 0 - -
This theoretical course undertakes contemporary and emerging topics in visual communication in the digital era. It aims to educate the students about the visual reception, perception, and comprehension of information in the context of the sociocultural shifts in modern societies, in addition to giving them an opportunity to critically analyze emerging phenomena in the digital space. The course will include seminars, presentations, readings, and analysis. Research and group discussions will be an integral part of this course.

608211 3 CH. Prerequisite Co-requisite
3 0 - -
This course provides a comprehensive overview of visual communication's role and evolution throughout history. Students will explore the foundational concepts, key movements, and influential figures in visual communication, examining how design has been used to convey ideas, influence culture, and drive social change. The curriculum covers topics such as symbolism, typography, printmaking, and the rise of digital media, connecting historical insights with modern visual communication practices.

608220 3 CH. Prerequisite Co-requisite
2 2 - -
This course explores the principles of color theory, its psychological effects, and how color can be applied in various fields such as graphic design, fine art, interior design, fashion, and digital media. Students will study color systems, the relationships between colors, and how to use color to communicate ideas effectively. The course will also cover practical applications of color theory in real-world design projects.

608225 3 CH. Prerequisite Co-requisite
1 4 - -
This course introduces students to the techniques and tools of digital photography and image editing. Students will explore the digital workflow from capturing images with a digital camera to editing and manipulating images using software like Adobe Photoshop or Lightroom. Emphasis will be placed on developing technical skills, creative composition, and understanding the aesthetics of digital photography. Practical assignments will provide students with opportunities to refine their photography and imaging skills in both studio and real-world settings.

608331 3 CH. Prerequisite Co-requisite
1 4 608125 -
This course introduces students to the fundamental concepts of branding and brand management. Students will explore the role of branding in business strategy, consumer behavior, and the creation of brand identity. The course covers topics such as brand positioning, brand personality, and the relationship between branding and marketing communication. Through case studies, discussions, and hands-on projects, students will learn how to develop and manage a brand from its inception to its ongoing lifecycle.

608221 3 CH. Prerequisite Co-requisite
1 4 - -
Basic principles of advertising and their role in media and society. Includes advertising environment in the 21st Century, agency and client relationships, consumer behavior, ethics, and the role of research, creative appeals, and media selection in advertising effectiveness. This course provides students an opportunity to gain an understanding of advertising and other mass communications marketing practices: common business activities and terminology, perspectives applied when taking the optimal approach to decisions, plus descriptions and rationales of common practices.

608219 3 CH. Prerequisite Co-requisite
3 0 - -
This course provides an overview of the history of modern art, exploring key movements, artists, and ideas from the late 19th century to the mid-20th century. Students will examine the social, cultural, and historical contexts that shaped modern art and gain an understanding of its evolution and impact on contemporary artistic practices.

608229 3 CH. Prerequisite Co-requisite
1 4 - -
This course provides an introduction to the principles of typography and layout design, emphasizing the role of type in visual communication and its integration with layout structures. Students will explore type anatomy, type selection, hierarchy, and grid systems to create functional and aesthetically pleasing designs. The course also covers the use of software tools such as Adobe InDesign and Illustrator to execute typographic and layout projects effectively. Through a combination of theory, practice, and critique, students will develop the skills to create professional-quality typographic and layout designs.

648335 3 CH. Prerequisite Co-requisite
3 0 - -
This course introduces students to the principles and practices of copywriting, focusing on crafting compelling, clear, and persuasive content for various mediums. Students will explore the art of storytelling, audience targeting, and brand voice development while learning to create copy for advertising, websites, social media, and other digital platforms. The course emphasizes creativity, strategy, and audience engagement through hands-on projects, case studies, and critiques.

608235 3 CH. Prerequisite Co-requisite
1 4 - -
This course introduces students to the fundamental techniques of drawing and coloring, emphasizing the development of artistic skills and creative expression. Students will explore various drawing methods, including line work, shading, and perspective, while experimenting with a range of coloring mediums such as pencils, markers, watercolor, and digital tools. The course focuses on the principles of composition, form, texture, and color theory, providing a strong foundation for visual storytelling and design. Through hands-on projects and critiques, students will develop the technical skills and confidence to create dynamic and visually engaging artwork.

648332 3 CH. Prerequisite Co-requisite
1 4 608125 -
This course provides an in-depth understanding of branding and visual identity design. Students will learn the foundational principles of brand development, the creation of visual identities, and the strategic alignment of design with brand values. The course will explore the interplay between design, culture, consumer behavior, and market trends to help students craft compelling and cohesive brand identities.

648329 3 CH. Prerequisite Co-requisite
1 4 608229 -
This course provides students with the essential skills and knowledge to design user interfaces (UI) and user experiences (UX) for websites. The course explores principles of usability, interaction design, responsive design, and accessibility while teaching students how to create wireframes, prototypes, and interactive websites. Tools such as Figma and WordPress are integrated into the curriculum, providing hands-on experience with industry-standard software. By focusing on both technical and creative aspects, the course ensures students can design functional, visually appealing, and user-centered websites.

648324 3 CH. Prerequisite Co-requisite
1 4 608125 -
This course introduces students to the fundamentals of digital imaging and illustration, blending traditional drawing techniques with modern digital tools. Students will learn how to create high-quality digital artwork, ranging from detailed illustrations to photo manipulations, using industry-standard software like Adobe Photoshop, Illustrator, and other digital tools. Emphasis will be placed on creative expression, technical skills, and the process of transforming ideas into compelling visual artwork.

648311 3 CH. Prerequisite Co-requisite
1 4 608221 -
This course introduces students to the fundamental principles and practices of advertising, focusing on the role of design in creating effective advertising campaigns. Students will explore advertising strategies, target audience analysis, concept development, copywriting, and visual communication techniques. The course emphasizes the integration of traditional and digital advertising platforms, including print, social media, and motion graphics. Through hands-on projects and case studies, students will develop the skills to create compelling advertising campaigns that resonate with diverse audiences.

648422 3 CH. Prerequisite Co-requisite
1 4 608229 -
This course teaches the fundamentals of designing for mobile applications. They will learn about user experience and user interface design standards for both iOS and Android mobile applications. Also learn the fundamental differences between the two main mobile platforms and how to design unique experiences that follow the design paradigms for each. User experience and user interface patterns for each platform are examined so you can create engaging mobile experiences that take into account content, platform and use cases.

648323 3 CH. Prerequisite Co-requisite
1 4 608125 -
This course covers the principles and techniques of creating effective infographics that combine visual design and data communication. Students will learn how to convert complex information into clear, visually engaging graphics. The course focuses on design principles, storytelling through data, and the use of industry-standard tools to create professional infographics for a variety of applications, including marketing, journalism, and digital platforms.

608237 3 CH. Prerequisite Co-requisite
1 4 - -
This course equips students with fundamental acting tools for working with text and explores the rehearsal process under a director's guidance. Students analyze scripts, develop authentic characters, and prepare scenes for peer presentations and camera work, in collaboration with the "Intro to Camera" course. By examining iconic film scenes, auditioning, and shooting a short film, they deepen their understanding of the dynamic between directors, actors, and crew members.

628322 3 CH. Prerequisite Co-requisite
1 4 - -
A cinematographer transforms scripts into visual stories, collaborating and communicating effectively to create a film's visual style through lighting, composition, and movement. This course covers camera basics, operations, lighting fundamentals, and the use of tools to craft the visual technique for any project.

628320 3 CH. Prerequisite Co-requisite
1 4 - -
he Director?s Craft Course teaches the cinematic language and visual styles needed to interpret and enhance storytelling. Students learn script breakdown, visual planning, shot execution, actor blocking, and coverage techniques for motion pictures and TV. Through analysis, theoretical study, and collaborative projects, students deepen their understanding of a director?s role, culminating in a multimedia production presented to the public.

628423 3 CH. Prerequisite Co-requisite
1 4 - -
This course introduces the fundamentals of film, video, and installation, focusing on all stages from production to post-production. Emphasizing experimentation, it explores the expanded field of moving images through documentary, fiction, and innovative sound and image installation methods.

608232 3 CH. Prerequisite Co-requisite
3 3 - -
film language combines visual and auditory tools like camera angles, lighting, sound, and editing to convey emotion and meaning. Film form structures and organizes narratives, using motifs and symbols to enhance storytelling. Film theory explores filmmaking philosophies, with concepts like Auteur Theory (director's personal style), Formalism (emphasis on style), Realism (representation of reality), and Cultural Criticism (societal analysis of films).

628429 3 CH. Prerequisite Co-requisite
2 2 - -
This course explores the following concepts: ideology, semiotics and signification, mise-en-scene, Hollywood film style, the significance and characteristics of film form, narrative structure, and POV, introduction to genre. This course provides students with the tools to understand the various dynamics that combine within a genre such as character, theme, setting and point of view. We explore myriad artistic influences on contemporary movies, as well as the various genre styles within linear and non-linear storytelling, and, finally, the important social functions that pertain to genre filmmaking

628493 3 CH. Prerequisite Co-requisite
1 2 628490 -
The course prepares the student for what he has learned Basic concepts in screenwriting, directing, cinematography, production, etc., with an emphasis on practical pre-production practice of basic filmmaking techniques. The goal of Graduation Project 1 is: Student knowledge of the collaborative process and the importance of crew dynamics. How to be able to analyze, criticize and understand the basic elements From cinematic concepts and knowledge of the unique vocabulary associated with film to prepare for the Graduation Project 2

628494 4 CH. Prerequisite Co-requisite
0 8 628493 -
The Graduation Project 2 course is structured to simulate industry-standard workflows in short film production, focusing on integrating real-world production skills. Students learn the full spectrum of production techniques, verified by leading VFX studios in India, and advance through each semester with a curriculum closely aligned with professional practices. The final graduation film enables students to apply comprehensive production knowledge, emphasizing teamwork, project management, meeting strict deadlines, satisfying supervisor expectations, and delivering a high-quality film within the designated timeline. Final evaluation the final film is discussed before a specialized cinema committee

628232 3 CH. Prerequisite Co-requisite
3 0 - -
This course explores the evolution of cinema, from its origins in 1890s photography to its growth in commercial appeal. Key topics include German Expressionism, Soviet Montage, the rise of sound in the 1920s, and Hollywood's golden era during WWII. The course also covers narrative, documentary, and experimental forms, alongside the historical progression of Arab cinema and its alignment with global trends. Students will analyze how techniques like editing, lighting, sound, and acting shape meaning, examine technological impacts on film, and explore genres and the legacy of auteur filmmakers.

608320 3 CH. Prerequisite Co-requisite
2 2 - -
This course introduces you to the world of narrative filmmaking through a combination of survey, lecture, discussion, reflection and hands-on experience. During our class, we will be exploring the basic elemental language of cinema to see how classic and contemporary filmmakers from all over the world speak this universal language. By dissecting their work, we will examine which tools and techniques they use to communicate their ideas as effectively as possible and apply that knowledge to our collaborative group exercises where you get to make your own films. By combining theory and practice, students will learn about the choices a filmmaker has to make, which include everything from camera angles and lighting, to sound design and editing. By the end of it all, you?ll be able to go into the world with nothing more than your smartphone, laptop and brain and be the best visual storyteller you can be!

608216 3 CH. Prerequisite Co-requisite
2 1 - -
This course introduces students to screenwriting fundamentals, emphasizing story structure, character creation, conflict generation, and dialogue writing. Students learn to identify cinematic ideas, pitch proposals, and provide constructive feedback. Additionally, the course covers storyboard and animatic creation, teaching skills from basic visualizations to advanced directing techniques such as action blocking, camera work, lighting, sound design, and editing. Using advanced technology, students produce professional digital storyboards and animatics, preparing them for industry standards.

628325 3 CH. Prerequisite Co-requisite
1 4 - -
This course focuses on directing short films, exploring narrative structure, teamwork, and innovative storytelling techniques. Students create a short film for festival or online release, working individually or collaboratively, with class support and critiques throughout the process

648110 3 CH. Prerequisite Co-requisite
3 0 - -
The Curation in Visual Communication course is designed for aspiring curators and film enthusiasts. It teaches the essential principles of curating visual content, particularly film, focusing on selection, presentation, and audience engagement. Students will learn how to create compelling film programs by structuring festivals through thematic programming and scheduling, while also handling practical tasks like venue planning, marketing, and outreach. Emphasizing storytelling and visual experiences, this course prepares students to effectively organize and curate impactful film festivals.

618232 3 CH. Prerequisite Co-requisite
1 4 608130 -
This course focuses on the study of human and animal anatomy to support accurate and artistic 3D sculpting. Using tools like ZBrush, students will learn to create detailed, anatomically correct models, exploring muscle structure, bone landmarks, and proportions. Emphasis is placed on observing real-world references to enhance realism and creativity in digital sculpting.

618328 3 CH. Prerequisite Co-requisite
1 4 608340 -
This course introduces advanced techniques for 3D modeling and topology, emphasizing clean geometry and efficient workflows. Students will create high-quality models optimized for animation, games, and rendering. Topics include edge flow, UV mapping, retopology, and high-to-low poly workflows using industry-standard software like Maya or Blender.

618329 3 CH. Prerequisite Co-requisite
1 4 618328 -
This course covers the integration of shading, texturing, lighting, and rendering techniques to produce realistic and stylized 3D scenes. Students will explore material creation, procedural and hand-painted texturing, advanced lighting setups, and rendering techniques, using tools such as Maya, 3ds Max, and Arnold. The focus is on achieving professional-level visual quality.

618330 3 CH. Prerequisite Co-requisite
1 4 618328 -
This course focuses on creating detailed 3D assets using sculpting tools like ZBrush and texturing software like Substance Painter. Students will learn techniques for high-resolution sculpting, painting intricate textures, and achieving realistic and stylized results. Topics include UV mapping, procedural texturing, and integrating assets into production pipelines.

618422 3 CH. Prerequisite Co-requisite
1 4 618329 -
This course teaches the principles of rigging and skinning for both humanoid and mechanical models. Students will build functional rigs with IK/FK systems, constraints, and controls, ensuring smooth deformation and animation readiness. Focus is placed on creating flexible rigs that meet the demands of animation and production workflows.

618423 3 CH. Prerequisite Co-requisite
1 4 618329 -
This course explores the fundamentals of timing and performance in animation for human and mechanical characters. Students will analyze motion references and create dynamic animations that convey weight, balance, and personality. Topics include keyframing, timing principles, and performance enhancement for different character types.

618426 3 CH. Prerequisite Co-requisite
1 4 618422 -
This course focuses on the creative and critical processes in animation project development. Students will work on storytelling, character arcs, and visual style, creating animatics and polished sequences. Emphasis is placed on iterative workflows, receiving and incorporating feedback, and evaluating creative output to produce refined animations.

618427 3 CH. Prerequisite Co-requisite
1 4 618422 -
This course introduces students to visual effects (VFX) techniques, focusing on particle systems, simulations, and compositing. Using tools like Houdini or After Effects, students will create dynamic visual effects such as explosions, fluids, and smoke, while learning to composite elements into cohesive scenes for film and games.

618428 3 CH. Prerequisite Co-requisite
1 4 618328 -
This course explores the fundamentals of game design and asset creation. Students will design levels, characters, and environments, focusing on storytelling, mechanics, and gameplay flow. Using tools like Unreal Engine and Maya, students will create optimized game assets, integrating them into functional prototypes.

618429 3 CH. Prerequisite Co-requisite
1 4 618428 -
This course focuses on advanced techniques in game engine workflows, emphasizing optimization, scripting, and interactivity in Unreal Engine. Students will explore dynamic lighting, physics simulations, and advanced shaders, developing immersive and complex gaming experiences.

618430 3 CH. Prerequisite Co-requisite
1 4 618429 -
This course teaches the principles of game programming using engines like Unreal Engine or Unity. Students will learn scripting, AI development, and physics implementation to create functional gameplay systems. Emphasis is placed on debugging, optimization, and integrating assets into interactive games.

648112 3 CH. Prerequisite Co-requisite
3 0 608211 -
This course explores the theoretical foundations of visual communication, examining how visuals convey meaning and influence audiences. Students will analyze key theories in semiotics, perception, color psychology, and visual rhetoric, applying these concepts to contemporary design challenges. Emphasis is placed on understanding the cultural and social impact of visual media.

608340 3 CH. Prerequisite Co-requisite
1 4 609136 -
This course introduces students to the fundamentals of 3D digital modeling using Autodesk Maya, one of the industry?s leading software applications for 3D content creation. Throughout the course, students will build foundational skills in 3D modeling, progressing from basic techniques to more advanced modeling practices. The curriculum covers essential concepts such as object creation, manipulation, and organization in 3D space, as well as topology and detailing techniques for crafting high-quality models.

648327 3 CH. Prerequisite Co-requisite
1 4 608125 -
This course introduces students to the tools and techniques used in multimedia production, focusing on software like Adobe Illustrator, Photoshop, and After Effects. Students will learn to create interactive and engaging digital content, integrating graphics, text, sound, and animation for various platforms, including web and mobile applications.

608230 3 CH. Prerequisite Co-requisite
1 4 - -
This course introduces the fundamental principles and theory behind animation. Students will explore the history and evolution of animation, from traditional hand-drawn techniques to contemporary digital methods. Emphasis will be placed on understanding animation principles such as timing, movement, and storytelling. The course will also explore the various styles and genres of animation, focusing on how these principles are applied in both 2D and 3D formats. Students will develop a solid theoretical foundation and an appreciation for the artistic and technical processes that drive animation production.

648325 3 CH. Prerequisite Co-requisite
1 4 608230 -
This course dives into the advanced principles and techniques of animation and special effects, using industry-standard software such as Autodesk Maya and Adobe After Effects. Students will explore complex animation workflows, including character and environment animation, particle systems, and dynamic simulations. Additionally, they will learn techniques for integrating special effects such as explosions, smoke, fire, and water to enhance the realism and impact of their animations. Emphasis will be placed on timing, motion realism, and the seamless integration of animated elements with special effects for film, games, and multimedia projects. By the end of the course, students will have a portfolio of advanced animations and special effects sequences, demonstrating their ability to produce visually compelling and technically polished work suitable for professional application.

618327 3 CH. Prerequisite Co-requisite
1 4 618232 -
This stop-motion course introduces students to the fundamentals of animation techniques, focusing on frame-by-frame storytelling. Participants will learn how to create characters, set designs, and bring static objects to life using various methods like claymation, cut-out animation, and digital tools, culminating in a final animated project.

608211 3 CH. Prerequisite Co-requisite
3 0 - -
This course provides an overview of the history and evolution of visual communication, from ancient symbols to contemporary digital media. Students will explore how visual communication has shaped human interaction, culture, and design practices. The course also introduces foundational principles of visual communication, including typography, layout, and color theory.

608231 3 CH. Prerequisite Co-requisite
1 4 - -
This introductory course provides foundational skills in digital editing, focusing on essential techniques for video production. Students will learn to edit footage, apply transitions, and enhance storytelling using industry-standard software. Ideal for beginners, the course emphasizes creativity, technical proficiency, and preparing projects for professional output.

608423 3 CH. Prerequisite Co-requisite
2 2 - -
This course guides students in creating a professional and visually compelling portfolio to showcase their creative projects. Emphasis is placed on presentation techniques, organization, and tailoring portfolios to specific industries or audiences, ensuring students stand out in competitive markets.

628324 3 CH. Prerequisite Co-requisite
1 4 - -
This course introduces students to the core principles of video editing, focusing on basic techniques, software navigation, and storytelling through visuals. Students will learn to edit, organize, and finalize video projects for professional use.

628323 3 CH. Prerequisite Co-requisite
1 4 - -
This course offers hands-on experience in digital media production, focusing on planning, filming, and editing projects. Students collaborate to develop technical and creative skills essential for professional media production.

608379 3 CH. Prerequisite Co-requisite
3 0 - -
This course explores the psychological principles behind design, focusing on human perception, behavior, and cognitive processes. Students will learn how to create user-centered designs by understanding emotional, cultural, and environmental influences, while also studying the impact of color, form, and space in shaping experiences and interactions.

628429 3 CH. Prerequisite Co-requisite
2 2 - -
This course explores the art of film criticism, teaching students to analyze cinematic techniques, themes, and storytelling. Emphasis is placed on developing critical thinking and writing skills to evaluate films from diverse perspectives.

628321 3 CH. Prerequisite Co-requisite
1 4 - -
This course teaches students how to create professional-quality videos using mobile devices. Focus areas include shooting techniques, editing, and leveraging apps to produce compelling content for various platforms.

638420 3 CH. Prerequisite Co-requisite
1 4 608229 -
This course builds on the foundational principles of typography and layout design covered in Introduction to Typography and Layout Design. It focuses on advanced typographic techniques, refined layout strategies, and the application of design theory in real-world projects. Students will deepen their understanding of how to create effective, aesthetically compelling designs for both print and digital media. The course covers professional practices, including collaboration, critique, and presentation, preparing students for industry-level work.

608236 3 CH. Prerequisite Co-requisite
0 4 608236 -
This course covers the fundamentals of sound design and audio editing, focusing on recording, mixing, and enhancing sound for film, video, and multimedia projects. Students will develop skills to create immersive audio experiences.

648423 3 CH. Prerequisite Co-requisite
1 4 608229 -
This course explores the intersection of graphic design and digital interactivity. Students will learn to design publications and media that are not only visually appealing but also engaging and interactive. The focus will be on creating digital publications for web, mobile apps, eBooks, and other digital platforms. Through hands-on projects, students will develop skills in digital tools, user experience (UX), and interactive design principles.

628326 3 CH. Prerequisite Co-requisite
1 4 628326 -
This course explores the art of documentary filmmaking, focusing on research, storytelling, and production techniques. Students will learn to create compelling nonfiction narratives through hands-on projects and critical analysis.

648321 3 CH. Prerequisite Co-requisite
1 4 - -
This motion design course covers the fundamentals of creating dynamic visuals for digital media. Students will learn animation techniques, typography, video editing, and visual storytelling using industry-standard software. The course emphasizes creativity, design principles, and technical skills to produce engaging, professional-level motion graphics for various platforms and purposes.

Program Learning Outcomes

Design and Visual Communication Program Learning Outcomes

Student learning outcomes describe what students are expected to know and be able to do by the time of graduation. By the time of graduation, the Design and Visual Communication Department's program must enable students to attain an ability to:

  • PLO1:  Analyze, synthesize, and utilize design processes and strategies from concept to delivery that leads to creatively solving communication problems.
  • PLO2: Demonstrate and utilize relevant applications of tools and technology in the creation, reproduction, and distribution of visual messages.
  • PLO3: Demonstrate critical thinking skills including the ability to distinguish between and use rational, intuitive, and critical thinking processes and to construct meaning using visual information.
  • PLO4:  Demonstrate fluency in the visual vocabulary and technical skills relevant to visual communication design within a collaborative work environment.
  • PLO5: Create effective communication solutions that address audiences and contexts, by recognizing the human factors that determine design decisions.
  • PLO6: Discern Visual Quality through identifying visual strengths and weaknesses to promote aesthetic resolution and clarity of intention.