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Branding and Visual Identity

648332 - Branding and Visual Identity
Faculty

Faculty of Architecture and Design

Department

Design and Visual Communication

Credit Hours

3

Pre-requisite

608125

Co-requisite

-

Distribution

1+4
This course provides an in-depth understanding of branding and visual identity design. Students will learn the foundational principles of brand development, the creation of visual identities, and the strategic alignment of design with brand values. The course will explore the interplay between design, culture, consumer behavior, and market trends to help students craft compelling and cohesive brand identities.