Visit AUM Visit AUM
Apply at AUM Apply at AUM Contact Contact
Job vacancy Students E-Learning Library Login
AUM Logo

Copywriting

648335 - Copywriting
Faculty

Faculty of Architecture and Design

Department

Design and Visual Communication

Credit Hours

3

Pre-requisite

-

Co-requisite

-

Distribution

3 + 0
This course introduces students to the principles and practices of copywriting, focusing on crafting compelling, clear, and persuasive content for various mediums. Students will explore the art of storytelling, audience targeting, and brand voice development while learning to create copy for advertising, websites, social media, and other digital platforms. The course emphasizes creativity, strategy, and audience engagement through hands-on projects, case studies, and critiques.