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Advertising and Communication Design

608221 - Advertising and Communication Design
Faculty

Faculty of Architecture and Design

Department

Design and Visual Communication

Credit Hours

3

Pre-requisite

-

Co-requisite

-

Distribution

1+4
Basic principles of advertising and their role in media and society. Includes advertising environment in the 21st Century, agency and client relationships, consumer behavior, ethics, and the role of research, creative appeals, and media selection in advertising effectiveness. This course provides students an opportunity to gain an understanding of advertising and other mass communications marketing practices: common business activities and terminology, perspectives applied when taking the optimal approach to decisions, plus descriptions and rationales of common practices.