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Introduction to Branding

608331 - Introduction to Branding
Faculty

Faculty of Architecture and Design

Department

Design and Visual Communication

Credit Hours

3

Pre-requisite

608125

Co-requisite

-

Distribution

1+4
This course introduces students to the fundamental concepts of branding and brand management. Students will explore the role of branding in business strategy, consumer behavior, and the creation of brand identity. The course covers topics such as brand positioning, brand personality, and the relationship between branding and marketing communication. Through case studies, discussions, and hands-on projects, students will learn how to develop and manage a brand from its inception to its ongoing lifecycle.