| 502326 - Digital Business Strategy |
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Credit Hours3 Pre-requisite502230 Co-requisite- Distribution0 + 3 |
| Digital technologies have transformed entire industries, often leaving businesses struggling to keep up. For businesses, understanding how to leverage these digital innovations is key to thriving in this new landscape. This course is designed to help students navigate the complexities of digital disruption. Students will learn how the web, apps, cloud storage, GPS, and Internet-connected devices are reshaping business operations and consumer behavior. More importantly, students will discover how to turn these changes into a competitive advantage. In today?s digital world, being better or cheaper is not enough. Companies need to rethink their strategies, value chains, customer engagement, and organizational structures. |
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