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Faculty of Business

Business Administration

133 Credit Hours 60% Minimum Grade

Department Welcome

Dr. Leen Gammoh

“ Welcome to the Business Administration department! ”
Leen Gammoh

Business Administration Department

Head of Department Welcome Message:

Welcome to the Business Administration Department at the American University of Madaba. Our department is committed to providing a dynamic and innovative learning environment that prepares students to meet the demands of a rapidly evolving business world. With a focus on academic excellence and practical application, we aim to cultivate future business leaders who are adept in analytics, innovation, and digital transformation. We are excited to have you join us and look forward to supporting you in achieving your academic and professional goals.

Program Description Paragraph:

The Business Administration program at the American University of Madaba has been recently updated to align with current market demands and global trends. The curriculum integrates core business principles with advanced topics in business analytics, innovation, and digitalization. By offering a forward-thinking and comprehensive education, our program equips students with the skills and knowledge needed to excel in the modern business landscape, fostering a mindset of creativity and adaptability for future success.

Introduction Video for Business Administration

See what we have to offer in this exclusive welcome video.

Study Plan

Details about the study plan and curriculum.

Course Curriculum: 133 Credit Hours

Guidance Plan

Guidelines and plan for student guidance.

Course Curriculum: 133 Credit Hours

List of Competencies

Business Administration - List of Competencies

  1. Knowledge:
    1. A1. Overview the theoretical and technical concepts related to management approaches in organizations
    2. A2. Understand the roles of managerial functions (HRM, Marketing, Financial management, project management and Risk Management)
    3. A3. Overview of different perspectives of economics at micro and macro levels.
    4. A4. Knowledge of related terminology to Business and Finance.
  2. Practical Skills:
    1. B1. Use of professional written and oral communication skills.
    2. B2. Develop and execute strategic Plans.
    3. B3. Identify roles and skills in conjunction with job descriptions.
    4. B4. Effective use of information technology in business applications.
    5. B5. Applying qualitative and quantitative methods for business related problem solving.
  3. Thinking skills:
    1. C1. Ability to provide solutions in business, management, and economics related problems.
    2. C2. Rational decision making (including conducting comparison, analysis, evaluation, interpretation, inference, and explanation).
  4. Other skills:
    1. D1. Diligence in seeking relevant information through research skills.
    2. D2. Improved proficiency in the use of English language in terms of reading, writing and speaking, especially the technical business language.

Course Description

Detailed descriptions of the courses offered.

502101 3 CH. Prerequisite Co-requisite
0 3 - -
This course is an introductory course examining the role of the manager in modern business. It covers different managerial styles and highlights the characteristics of effective management style. It also differentiates between different organizational structures and identifies environmental issues as they impact the managerial style. It also discusses the managerial roles with organizations in terms of planning, organizing, controlling and evaluating. Discuss and describe the leadership skills, motivation techniques, and effective teamwork.

502141 3 CH. Prerequisite Co-requisite
0 3 502101 -
All institutions are under unparalleled stress and scrutiny, and the level of public dissatisfaction with both the private and public sectors has been at very high levels. This course shows in the good public relations will not solve these problems, but the distribution of principled policies by experienced professionals will give the rest of us an understanding of the main issues and will lead in many cases, to the preparation of more suitable and effective policies. Regaining and preserving public confidence is very important to all types of organizations. However, saying it and doing it are two different things. For professionals and students alike who have worked in the field for some time, this course is very beneficial as it bridges the gap between theory and practice in a persuasive and clear way. The course will be using case studies, and other methods, as well as textbooks to bring the process vividly to life

502213 3 CH. Prerequisite Co-requisite
0 3 502101 -
This course integrates management principles with the study of human behavior within organizations, focusing on how theoretical concepts translate into effective practices that enhance organizational efficiency and human resource development. Students will explore key topics such as management principles, organizational behavior, and the impact of diversity on performance. The course delves into attitudes and job satisfaction, personality and values, perception and decision-making, motivation theories, group behavior, communication, leadership, power dynamics, and conflict management. Through case studies and real-world scenarios, students will apply theoretical knowledge to practical situations, gaining insights into how individual and group behaviors influence organizational outcomes. By examining these dynamics, students will develop critical thinking and problem-solving skills essential for improving organizational processes and achieving continuous improvement and success.

502221 3 CH. Prerequisite Co-requisite
0 3 903103 -
The course covers the definition of OR, its historical development, importance, and areas of application. Also covered are decision theory, decision matrix, decision tree, linear programming (LP), graphical method, simplex method, sensitivity theory, special cases in LP, transportation method, assignment method, network models, critical path method (CPM), and program evaluation and review technical (PERT).

502230 3 CH. Prerequisite Co-requisite
0 3 - -
This course introduces the principles of management information systems. This MIS course provides students with the educational background to the technologies of information systems and to the development of large-scale information systems. This course shows how essential information systems are today. Today, retail stores are stressed to stay alive and relevant as more customers shift to online shopping and the Internet. One solution is to use leading-edge advanced information technology to deliver new ways of drawing purchasers into physical stores and creating the in-store buying experience more pleasant, safe, and efficient. Please note that the material presented in this course takes a management approach rather than a technical approach.

502241 3 CH. Prerequisite Co-requisite
0 3 507102 -
This course provides an understanding of financial statements and the analytical tools available for use in properly managing and adding value to an organization. It focuses on analysis of financial and accounting information and its impact on financial decision- making and profit planning. The course offers a detailed coverage of financial institutions and strategies involved in their effective management.

502311 3 CH. Prerequisite Co-requisite
0 3 502101 -
This course focuses on presenting and discussing the various principles and concepts of Human Resources Management. It stresses the policies, programs and methods that have been developed and implemented successfully in the field. This course includes the discussion of the various functional activities of Human Resource Management such as planning, recruitment, selection, job analysis, performance appraisal, training and development, compensation, career planning and promotion, safety and health, and labor relations.

502314 3 CH. Prerequisite Co-requisite
0 3 - -
This course reviews basic legal principles and sources of contract law and the background of law and legal theory. The following topics are covered in detail: formation of contracts, modifications, terminations, remedies, award law, pricing, patent, business organizations, company law, sales of goods, and transfer of ownership rights, employment and health and safety laws.

502316 3 CH. Prerequisite Co-requisite
0 3 502141 -
This course provides a comprehensive introduction to the principles and practices of entrepreneurship and business development. Students will explore the entrepreneurial process, from the initial idea and opportunity recognition to the launch and growth of a new venture. The course covers essential topics such as business planning, market analysis, financing strategies, and operational management. Through a combination of theoretical models and practical applications, students will learn how to identify and evaluate business opportunities, develop viable business models, and create effective strategies for business growth. The course will also emphasize the importance of innovation, creativity, and strategic thinking in entrepreneurial success. Case studies will play a crucial role in this course, allowing students to analyze real-world entrepreneurial challenges and learn from the successes and failures of established businesses. By examining these case studies, students will gain practical insights into the complexities of entrepreneurship and develop problem-solving skills applicable to their own ventures.

502324 3 CH. Prerequisite Co-requisite
0 3 903103 -
This course reviews basic quantitative methods used in business decision-making. The major focus of the course is on decision-making under uncertainty and certainty. This course provides the fundamental quantitative knowledge necessary for managers to use the results of analyses to enhance the decision-making process. This course enhances students' ability to perform the quantitative analyses necessary, understand the usefulness and limitations of the methods, recognize situations where the methods can be applied beneficially and issues involved when utilizing the results of analyses

502325 3 CH. Prerequisite Co-requisite
0 3 502221 -
This course offers a comprehensive exploration of operations management and supply chain management, vital disciplines in today's global business environment. Students will delve into principles and practices of optimizing internal operations and managing external supply chains?from sourcing raw materials to delivering finished products. Key topics include capacity planning, inventory management, quality control, lean operations, supply chain strategies, logistics, supplier relationships, and global supply chain networks. Through practical case studies and real-world examples, students will learn to enhance efficiency, reduce costs, and gain a competitive advantage

502326 3 CH. Prerequisite Co-requisite
0 3 502230 -
Digital technologies have transformed entire industries, often leaving businesses struggling to keep up. For businesses, understanding how to leverage these digital innovations is key to thriving in this new landscape. This course is designed to help students navigate the complexities of digital disruption. Students will learn how the web, apps, cloud storage, GPS, and Internet-connected devices are reshaping business operations and consumer behavior. More importantly, students will discover how to turn these changes into a competitive advantage. In today?s digital world, being better or cheaper is not enough. Companies need to rethink their strategies, value chains, customer engagement, and organizational structures.

502413 3 CH. Prerequisite Co-requisite
0 3 502101 -
This engaging course on business ethics argues that morality is the "glue" that enables prosperous enterprise. It enables the learner to view the complete spectrum of business ethics topics rather than just a small selection of carefully picked topics. Its emphasis on globalization and internationalization is essential since it relates facts about this dynamic and expanding area of corporate operations. In addition to covering ethics, this course also covers topics like management, manufacturing, marketing, finance, employees' rights, and environmental issues. This allows students to understand how all of the issues are related. For marketing managers, personnel working for multinational corporations, and personnel working in human resources, this course can be a useful resource and the students? notes may possibly be a reference manual.

504415 3 CH. Prerequisite Co-requisite
0 3 504226 -
This course reveals how creativity and innovation can be fostered and managed in a business. Students will explore the concepts, methods and tools on how to organize and manage innovation process to better control cost and risk, examine the process of developing new products and many of the new product management issues faced by companies. Many case studies will be discussed to help students to better understand the successes and failures in innovation and new product development and, ultimately, to improve the chance of success.

502415 3 CH. Prerequisite Co-requisite
0 3 502101 -
Strategic Management is a capstone course that seeks to provide a "system" view of organizations. The course is designed to require students to utilize knowledge gained from previous courses in economics, marketing, management, accounting and finance for the design and implementation of business strategy. This course will provide the theoretical and practical base on how to analyze the firm?s competitive position, develop strategies, and design a set of actions to implement the strategy within the constraints of the internal and external environmental factors is the core of this course.

502417 3 CH. Prerequisite Co-requisite
0 3 502230 -
This course provides an in-depth exploration of data, databases, and knowledge management (KM) systems, essential components for success in today's data-driven business environment. Students will learn how data is collected, stored, and managed, with a focus on the strategic use of data through data warehouses and data mining. These sections offer practical examples of how companies leverage data for competitive advantage. In addition to database systems, the course delves into the concept of knowledge management. As companies accumulate vast amounts of knowledge throughout their existence, effective KM practices are vital. The course covers the process of creating, formalizing, capturing, indexing, storing, and sharing organizational knowledge. By integrating these practices, businesses can harness the experiences and insights gained over time, transforming them into valuable assets.

502431 3 CH. Prerequisite Co-requisite
0 3 502213 -
This course delves into current challenges and emerging trends within the field of management. It offers a thorough examination of selected topics, chosen by the instructor based on students' interests and the availability of teaching materials and resources. These topics may have received little attention in other management courses or are new and not covered in the prescribed syllabus. Through case studies and discussions, students will gain skills and knowledge needed to navigate and address these contemporary issues effectively. The choice of topics will vary from semester to semester, ensuring that the course remains dynamic and relevant. By the end of the course, students will have a comprehensive understanding of the modern challenges managers face and be better prepared to implement innovative solutions in their professional careers.

502443 3 CH. Prerequisite Co-requisite
0 3 502101 -
This course develops an understanding of the way companies handle and manage their projects. In particular, the course discusses the importance of deriving clear concepts of the project definition and project scope. Other topics discussed are the importance of the project management team, planning and implementing the practical tools and techniques required for the project

502491 3 CH. Prerequisite Co-requisite
0 3 Completion of 90 Cr. Hrs. -
Practical training enables students to practice learned theories and concepts within a business organization. Students from any business discipline undergo a training that is closely monitored by an instructor and the management/supervisor of the organization to ensure that the student cultivates the sound professional attitudes and ethics needed in the workplace

502492 3 CH. Prerequisite Co-requisite
0 3 Department Approval + Completion of 99 Cr. Hrs. -
This course involves a dissertation carried out by graduating students in partial fulfillment of the BSc in Management. The course is designed to train students to undertake scientific research and bridge the gap between theory and practice in management. Students choose an appropriate research project, justify it, develop it, develop their research methodology and analyze, synthesize and evaluate information, then communicate significant knowledge and understanding. The research should be related to the program. An academic advisor is assigned to advise the students at various stages of the project

502223 3 CH. Prerequisite Co-requisite
0 3 903182 -
This course provides a comprehensive exploration of quality management principles integrated with advanced data visualization techniques. Students will learn essential concepts and methodologies for managing and improving quality across various organizational contexts, including quality planning, control, assurance, and continuous improvement methodologies such as Six Sigma and Total Quality Management (TQM). The course emphasizes the role of data visualization in quality management, teaching students how to analyze and present quality-related data using visual tools and techniques. Through hands-on exercises and case studies, students will gain practical experience in using software tools to create informative charts, graphs, dashboards, and other visualizations to enhance decision-making and problem-solving processes. Key learning objectives include understanding the strategic importance of quality management, applying statistical methods for quality control, interpreting data through visualization to identify trends and patterns, and communicating quality metrics effectively to stakeholders. This course prepares students to leverage data-driven insights to drive continuous improvement and operational excellence in diverse business environments

502224 3 CH. Prerequisite Co-requisite
0 3 502230 -
This course explains fundamental concepts and techniques of Business Intelligence (BI) and Data Mining. Students will learn how to collect, preprocess, and visualize data, as well as apply data mining methods such as classification, clustering, and association rule mining. Through hands-on projects and case studies, students will develop the skills necessary to extract meaningful insights from data and support data-driven decision-making in business contexts

502327 3 CH. Prerequisite Co-requisite
0 3 502230 -
This course introduces students to the basics of Artificial Intelligence (AI) and its use in business. Students will explore the theoretical foundations of AI, including knowledge representation, reasoning, and problem-solving. Students will learn how AI technologies like machine learning and natural language processing can help companies make better decisions, improve efficiency, and create new opportunities. Also, the course will cover the ethical considerations and potential biases inherent in AI systems, promoting a responsible and informed approach to the use of these technologies

502411 3 CH. Prerequisite Co-requisite
0 3 502101 -
This course focuses on the theories and practices of change management and the organizational development process. This course investigates the forces that have pushed organizations to change and development, as well as the dimensions of change and approaches to the development process. Students will learn about all aspects of organizational change, including definitions and process models, change leadership, elements of discovery and diagnosis, interventions for individuals, groups, and organizations, and organizational transformation.

502414 3 CH. Prerequisite Co-requisite
0 3 502101 -
The course analyzes the international business environment, discusses the strategies and operations of multinational firms, international trade concepts, and the management of the various functional activities of the multinational firm.

504326 3 CH. Prerequisite Co-requisite
0 3 504226 -
This course explores the intersection of strategic marketing principles with the transformative impact of digital technologies. Students will delve into the strategic frameworks and practices essential for creating and implementing effective marketing strategies in the digital age. The course will equip students with the knowledge and skills necessary to navigate contemporary marketing challenges and opportunities through digital channels.

504337 3 CH. Prerequisite Co-requisite
0 3 504101 -
In todays? digital world, effective communication is crucial for entrepreneurial success. This course focuses on two main areas: digital entrepreneurship and communication. Students will explore how to develop, launch, and grow digital businesses while mastering the communication skills needed to succeed in a digital workplace. The course covers the latest digital tools and technologies, including social media, online marketing, and e-commerce. It emphasizes the impact of digital communication on building relationships, forming work teams, and creating compelling presentations. Students will learn how to effectively use digital communication tools, such as, Email, Instant messaging apps (e.g., Microsoft Teams), Video conferencing tools (e.g., Zoom, Google Meet), Social media platforms (e.g., LinkedIn) to enhance their digital entrepreneurial ventures.

505232 3 CH. Prerequisite Co-requisite
0 3 505101 -
This course aims at enabling students to analyze an organizational crises scenario, and based on this analysis, be able to develop proper, effective and usable crisis communications plans. In order to achieve this objective, students are first introduced to the various forms of organizational structures and communications systems used during normal situations. Next, students are directed towards understanding the requirements of a crisis situation and the necessary procedures to be followed to prepare a crisis communications plan. The course also draws on the role of different business units and management levels before, during, and after crises.

Program Learning Outcomes

Business Administration Program Learning Outcomes

Student learning outcomes describe what students are expected to know and be able to do by the time of graduation. By the time of graduation, the Business Administration Department's program must enable students to attain an ability to:

PLO1: Knowledge and Understanding Articulate comprehensive knowledge of modern business functions and explain the impact of digital transformations.
PLO2: Application and Analysis Develop and implement effective business strategies and operational plans, analyzing business environments to optimize outcomes.
PLO3: Application and Evaluation Apply advanced technologies for data analysis, evaluate results, and make informed business decisions.
PLO4: Collaboration and Evaluation Collaborate effectively in teams, integrating ethical and diverse perspectives to evaluate business environments.
PLO5: Analysis and Creation Conduct research to analyze potential opportunities and develop innovative business solutions.