506232 - E-Business
Credit Hours

3

Pre-requisite

-

Co-requisite

-

Distribution

3 + 0

This course provides an introduction to e-business technology infrastructure, focusing on the tools and technologies used to conduct business on the World Wide Web. Topics include the fundamentals of e-commerce, its infrastructure, and business models in both B2C (business-to-consumer) and B2B (business-to-business) transactions. The course covers key areas such as e-supply chains, e-strategy, e-marketing, web authoring tools, multimedia, transaction processing, search engines, and data mining. Through the use of e-business case studies, students will explore the advantages and challenges of integrating e-commerce applications into business operations.