506232 - E-Business |
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Credit Hours3 Pre-requisite- Co-requisite- Distribution3 + 0 |
This course provides an introduction to e-business technology infrastructure, focusing on the tools and technologies used to conduct business on the World Wide Web. Topics include the fundamentals of e-commerce, its infrastructure, and business models in both B2C (business-to-consumer) and B2B (business-to-business) transactions. The course covers key areas such as e-supply chains, e-strategy, e-marketing, web authoring tools, multimedia, transaction processing, search engines, and data mining. Through the use of e-business case studies, students will explore the advantages and challenges of integrating e-commerce applications into business operations. |