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Public Relation Management

506141 - Public Relation Management
Faculty

Faculty of Business

Department

Human Resources Management

Credit Hours

3

Pre-requisite

502101

Co-requisite

-

Distribution

3 + 0
This course provides an understanding of public relations management and PR practices that are essential for business and personal success. This course allows the students to explore different topics in PRM and acquire the knowledge that help in effectively communicating and managing organizational relations; internally between colleagues, and externally with customers and noncustomers including community, government, investors, and others. Moreover, in today?s world, PR management has developed to cope with the technological changes and used digital media networks to offer its services.