Visit AUM
Apply at AUM Contact
Job vacancy HR Portal Students E-Learning Library
AUM Logo

e-Financial Services Marketing

504339 - e-Financial Services Marketing
Faculty

Faculty of Business

Department

Digital Marketing and Innovation

Credit Hours

3

Pre-requisite

504347

Co-requisite

-

Distribution

3+0
This course explores the strategic marketing principles and practices specific to electronic financial services (e-financial services). Students will examine how financial institutions leverage digital platforms, fintech innovations, and online marketing strategies to attract and retain customers in a digital-first economy. Through case studies, industry examples, and practical exercises, students will develop a comprehensive understanding of e-financial services marketing strategies, consumer behavior trends, regulatory considerations, and the impact of digital transformation on financial services marketing.