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Fashion Marketing and Sustainability

504338 - Fashion Marketing and Sustainability
Faculty

Faculty of Business

Department

Digital Marketing and Innovation

Credit Hours

3

Pre-requisite

504213

Co-requisite

-

Distribution

3+0
This course examines the intersection of fashion marketing strategies with sustainable practices and ethical considerations. Students will explore how fashion brands and retailers integrate sustainability into their marketing strategies to meet consumer demand for eco-friendly products and practices. Through case studies, industry examples, and practical exercises, students will gain insights into the evolving landscape of sustainable fashion marketing and its impact on consumer behavior, brand reputation, and environmental stewardship.