| 504330 - Digital Marketing in Tourism and Hospitality |
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Credit Hours3 Pre-requisite504347 Co-requisite- Distribution3+0 |
| This course explores the strategic use of digital marketing techniques and technologies within the tourism and hospitality industry. Students will examine how digital platforms, social media, mobile apps, and online marketing strategies are utilized to attract tourists, enhance guest experiences, and drive business growth in hospitality and tourism sectors. Through case studies, practical exercises, and industry insights, students will gain a comprehensive understanding of the unique challenges and opportunities in digital marketing specific to tourism and hospitality |
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