Visit AUM
Apply at AUM Contact
Job vacancy HR Portal Students E-Learning Library
AUM Logo

Cyber Law in Marketing Practices

504331 - Cyber Law in Marketing Practices
Faculty

Faculty of Business

Department

Digital Marketing and Innovation

Credit Hours

3

Pre-requisite

504213

Co-requisite

-

Distribution

3 + 0
This course explores the legal principles, regulations, and ethical considerations that govern marketing practices in the digital age. Students will examine the intersection of cyber law and marketing, focusing on the legal frameworks and regulations that impact digital marketing strategies, consumer protection, data privacy, and intellectual property rights. Through case studies, discussions, and practical exercises, students will develop a comprehensive understanding of the legal challenges and compliance requirements facing marketers in online environments.