| 504441 - Sports Marketing |
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Credit Hours3 Pre-requisite504347 Co-requisite- Distribution3 + 0 |
| This course gives an understanding of the theoretical foundations and practical applications of marketing strategies to professional sport, special events, international sport, broadcasting, facility management, and sporting industry. The course gives marketing students an opportunity to apply key marketing concepts and strategies within various settings in order to gain a better understanding of both participant and spectator markets. Hence, it exposes students to the various aspects and unique characteristics of the field of sports marketing as well as to comprehend the application of marketing concepts within the context of the sports industry. Students will handle real life cases and problems within the scope of sports industry |
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