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Social Media and Content Marketing

504437 - Social Media and Content Marketing
Faculty

Faculty of Business

Department

Digital Marketing and Innovation

Credit Hours

3

Pre-requisite

504336

Co-requisite

-

Distribution

3 + 0
This course covers the spectrum of social media and social networking sites utilized by consumers; it focuses on how such media can be best used to achieve marketing objectives. The course examines the use of social media marketing as an essential part of integrated marketing communication. It further highlights the main strategies used to develop and implement content marketing with the aim of engaging targeted consumers. The course exposes students to the ways to measure the effectiveness of social media and content marketing activities.