504400 - Contemporary Issues in Marketing and Technology |
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Credit Hours3 Pre-requisite504101 Co-requisite- Distribution3 + 0 |
This course explores the dynamic intersection of marketing strategies and evolving technologies in today's digital economy. Students will examine key contemporary issues shaping the marketing landscape, with a focus on how technological advancements influence consumer behaviour, market dynamics, and marketing practices. Through case studies, discussions, and practical exercises, students will develop a deep understanding of the challenges and opportunities presented by technological innovations in marketing. |