504400 - Contemporary Issues in Marketing and Technology
Credit Hours

3

Pre-requisite

504101

Co-requisite

-

Distribution

3 + 0

This course explores the dynamic intersection of marketing strategies and evolving technologies in today's digital economy. Students will examine key contemporary issues shaping the marketing landscape, with a focus on how technological advancements influence consumer behaviour, market dynamics, and marketing practices. Through case studies, discussions, and practical exercises, students will develop a deep understanding of the challenges and opportunities presented by technological innovations in marketing.