| 504421 - International Marketing |
|---|
Credit Hours3 Pre-requisite504101 Co-requisite- Distribution3 + 0 |
| The course discusses the marketing activities in international market contexts. The course provides a thorough understanding of the marketing mix beyond national boundaries. The course discusses the diversity of cultural settings and their impact on effective marketing strategies/decisions in international market contexts. Exploring the challenges and opportunities of each level of involvement in international marketing settings with a particular focus on global strategies for gaining and maintaining a competitive edge is an essential part of this course. Knowledge obtained from previous marketing courses enables students to perform a comprehensive analysis of international marketing opportunities in foreign markets. |
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