| 504415 - Innovation and New Product Development |
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Credit Hours3 Pre-requisite504226 Co-requisite- Distribution3 + 0 |
| This course reveals how creativity and innovation can be fostered and managed in a business. It provides students with the theoretical conceptualizations of innovation as well as practical applications involved in developing new products. The course focuses on the process of analyzing market opportunities and solving consumer problems through innovating new products. This takes place through the process of idea generation and management, product actual development, testing and commercialization. |
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