| 504349 - Green Marketing |
|---|
Credit Hours3 Pre-requisite504101 Co-requisite- Distribution3 + 0 |
| This course aims to introduce students to the basic concepts of sustainable business, green marketing, and green consumers. The course discusses green marketing in the global context of growing environmental concerns and changing patterns of consumer demand as it explores the environmental issues and challenges confronting marketers in this matter. The course demonstrates various debates on the unjust usage of natural resources and raw materials, energy sources and consumptions, production process, use and consumption of products, waste re-use and product recycling, labor rights, and the enhancement of society at large while achieving the marketing goals. |
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