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Digital Entrepreneurship and Communication

504337 - Digital Entrepreneurship and Communication
Faculty

Faculty of Business

Department

Digital Marketing and Innovation

Credit Hours

3

Pre-requisite

504213

Co-requisite

-

Distribution

3 + 0
In todays? digital world, effective communication is crucial for entrepreneurial success. This course focuses on two main areas: digital entrepreneurship and communication. Students will explore how to develop, launch, and grow digital businesses while mastering the communication skills needed to succeed in a digital workplace. The course covers the latest digital tools and technologies, including social media, online marketing, and e-commerce. It emphasizes the impact of digital communication on building relationships, forming work teams, and creating compelling presentations. Students will learn how to effectively use digital communication tools, such as, Email, Instant messaging apps (e.g., Microsoft Teams), Video conferencing tools (e.g., Zoom, Google Meet), Social media platforms (e.g., LinkedIn) to enhance their digital entrepreneurial ventures.