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Political Marketing

504345 - Political Marketing
Faculty

Faculty of Business

Department

Digital Marketing and Innovation

Credit Hours

3

Pre-requisite

504101

Co-requisite

-

Distribution

3 + 0
This course explores the use of marketing techniques to promote political views. The course shows how politicians, candidates, social movements, parties, even government departments and councils adapt the marketing strategies for political purposes. With special focus on some unique strategies such as negative campaign, the course demonstrates the basic concepts of political marketing and applies these concepts to examples from national and international context.