American University of Madaba (AUM) - Not for Profit and Social Marketing

504343 - Not for Profit and Social Marketing
Faculty Faculty of Business Department Digital Marketing and Innovation Credit Hours 3 Pre-requisite 504101 Co-requisite - Distribution 3 + 0
This course gives an understanding of the strategic marketing process in nonprofit, public organizations, and social marketing campaigns from research and planning through execution and evaluation. This course teaches marketing students how to research and analyze a market, conduct a marketing audit, develop positioning and branding strategies, determine the various elements of the marketing mix, create an implementation plan and assess the results for specifically nonprofit organizations. The students are exposed to a different marketing audience in terms of needs, funding, assessment

Not for Profit and Social Marketing