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Digital Marketing

504336 - Digital Marketing
Faculty

Faculty of Business

Department

Digital Marketing and Innovation

Credit Hours

3

Pre-requisite

504213

Co-requisite

-

Distribution

3 + 0
This course examines the marketing functions and activities using unprecedented technological advancements, e.g., information technology. This course examines marketing issues from a balanced perspective of theory and practice. The theoretical foundation of e-marketing and the digital age will be explored through understating the recent developments in e-marketing. The practical foundation will be addressed using real-world cases and practices that systematically enhance the principles and theories introduced. Modern businesses need to get these issues right if they are to be successful with their e-marketing applications. The major goal is to understand the dynamism of marketing concepts and their applications on the traditional marketing 4Ps/7Ps context.