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Advertising Practices and Technology

504334 - Advertising Practices and Technology
Faculty

Faculty of Business

Department

Digital Marketing and Innovation

Credit Hours

3

Pre-requisite

504213

Co-requisite

-

Distribution

3 + 0
This course explores advertising as the main tool of integrated marketing communication (promotional mix). It covers the systematic methods in planning and managing of traditional and digital advertising campaigns. The course focuses on a variety and complexity of advertising and media strategies. It further elaborates how to measure the effectiveness of relevant advertising campaigns.