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Brand Management

504325 - Brand Management
Faculty

Faculty of Business

Department

Digital Marketing and Innovation

Credit Hours

3

Pre-requisite

504101

Co-requisite

-

Distribution

3 + 0
This course improves marketing skills and understanding of specific marketing topics, as well as ?big picture? issues of how various aspects of marketing ?fit together,? all from a brand equity perspective. Accordingly, this course is organized around key product and brand management decisions. The course helps students build, measure, and manage brand equity. The course approach uses lectures, discussions, presentations, and case analyses in an interactive format.