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Strategic Marketing and Digitalization

504326 - Strategic Marketing and Digitalization
Faculty

Faculty of Business

Department

Digital Marketing and Innovation

Credit Hours

3

Pre-requisite

504226

Co-requisite

-

Distribution

3 + 0
This course explores the intersection of strategic marketing principles with the transformative impact of digital technologies. Students will delve into the strategic frameworks and practices essential for creating and implementing effective marketing strategies in the digital age. The course will equip students with the knowledge and skills necessary to navigate contemporary marketing challenges and opportunities through digital channels.