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Marketing Management

504226 - Marketing Management
Faculty

Faculty of Business

Department

Digital Marketing and Innovation

Credit Hours

3

Pre-requisite

504101+502101

Co-requisite

-

Distribution

3+0
Marketing management takes an analytical approach to the study of marketing problems of business firms and other types of organizations. Attention focuses on the influence of the marketplace and the marketing environment on marketing decision making; the determination of the organization?s products, prices, channels and communication strategies; and the organization?s system for planning and controlling its marketing effort. This course is also concerned with practicing the various functions of management science in managing the marketing activities to achieve the organization?s strategic objectives.