American University of Madaba (AUM) - Marketing Channels and Supply Chain

504224 - Marketing Channels and Supply Chain
Faculty Faculty of Business Department Digital Marketing and Innovation Credit Hours 3 Pre-requisite 504101 Co-requisite - Distribution 3 + 0
Marketing channels and logistics are analyzed as systems of interrelated and interdependent organizations engaged in making goods and services available for consumption by industrial, logistics, institutional and final consumers. This course emphasizes how effective and efficient distribution channels, logistics and networks (comprising manufacturers, wholesalers, retailers, transportation firms and other actors in the distribution process) can be constructed. Particular attention is given to examining the behavioral dimensions of channel relations, the roles of channel members, their use of power, the conflicts that arise among them and their communication procedures. Logistics is examined as a major part of distribution channels management by which an organization may achieve a sustainable competitive advantage in today?s private and public sectors organizations. Supply Chain Management discusses the key drivers of good supply chain management and helps students understand what creates a competitive advantage

Marketing Channels and Supply Chain