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Price Management

504216 - Price Management
Faculty

Faculty of Business

Department

Digital Marketing and Innovation

Credit Hours

3

Pre-requisite

504101

Co-requisite

-

Distribution

3 + 0
This course teaches the issues and considerations (monetary and nonmonetary) in the management of pricing of products and the role of pricing and product management in achieving strategic business goals. The course provides marketing students the link between pricing and product management within the context of the marketing mix and the marketing management process. It develops an understanding of and competence in dealing with problems relating to management of pricing of new product decisions, brand management strategies and pricing policies.