| 304570 - Pharmaceutical promotion and marketing |
|---|
Credit Hours3 Pre-requisite304470 Co-requisite. Distribution3+0 |
| This course provides students with an introduction to the fundamental concepts of marketing and promotion in the pharmaceutical industry. The course will cover key principles and strategies of pharmaceutical marketing, market analysis, consumer behavior, branding, and ethical considerations in promotion. Emphasis will be placed on practical applications and the role of marketing in enhancing access to and awareness of pharmaceutical products. |
- About
- Admissions
- Academics
- Life at AUM
- Scientific Research
- Alumni
- Centers
- Quick Links