| 648335 - Copywriting |
|---|
Credit Hours3 Pre-requisite702300 Co-requisite_ Distribution2+2 |
| Students will finish from this course with the know-how and abilities needed to work as an entry-level copywriter. They will study the techniques for crafting powerful advertisements throughout this course, as well as how to write various forms of marketing and advertising text. Additionally, this course will arm them with the knowledge required to begin pursuing a career as a copywriter. Students will discover: The abilities and requirements required to work as a copywriter; where to look for work as a copywriter; how advertising is made; the components of ads; the many headline formats; how to create compelling, attention-grabbing headlines; and the psychology of a buyer and how to use language to persuade them to buy. |
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