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Bushra Mahadin

Dr. Bushra Mahadin

Academic Rank/Date: Associate Professor
Email: +962 (5) 3294444 – Ext. 5404
Ext. Number: +962 (5) 3294444 – Ext. 5404

Degrees with fields, institution, and date:

Degree Discipline/Field Institution Country Year
PhD Marketing The Arab Academy for Banking and Financial Sciences Jordan 2010
MBA Business Administration University of Jordan Jordan 2003
BA Business Administration University of Jordan Jordan 2000

Other Related Experience-Teaching, Industrial, etc.:

Period Position Institution Country Year
September 2021-to date Dean of Student Affairs American University of Madaba Jordan 2021-to date
May 2021 –to date Associate Professor, Faculty of Business and Finance, Marketing Department American University of Madaba Jordan 2021- to date
10 years Assistant Professor, Faculty of Business and Finance, Marketing Department American University of Madaba Jordan 2011-2021
1 year Chair of the Marketing Department, Faculty of Business and Finance, Marketing Department American University of Madaba Jordan 2012-2013
1 year Assistant professor, Faculty of Banking and Financial Sciences, The Arab Academy for Banking and Financial Sciences. Jordan 2010-2011
4 years Full time lecturer, Marketing Department, Faculty of Banking and Financial Sciences The Arab Academy for Banking and Financial Sciences. Jordan 2006-2010
1 year Senior Researcher Insurance Commission Jordan 2005-2006
1 year Marketing Officer Center for Consultation, Technical Services & Studies. University of Jordan Jordan 2004-2005
1 year Senior Researcher MMIS Management Consultants Jordan 2003-2004
1 year Marketing Executive & Product Owner, Munir Sukhtian Group of Companies Jordan 2002-2003
2 years Marketing Officer & Management Representative for Quality Universal Equipment Ltd (Shaban Group of Companies). Jordan 2000-2002
period of ten days Trainer Arab Academy for Banking and Financial Sciences 2010
period of 16 weeks Part time lecturer University of Jordan Jordan January 2005 – June 2005
Period of 3 days Part time instructor EJADA May 2005
Period of 3 days Part time instructor EJADA February 2005
period of 16 weeks Part time lecturer University of Jordan Jordan October 2004 – January 2005
period of 2 days Part time instructor EJADA July 2004

Principal Publications of the Last Five Years:


Publication Year
The inconspicuous benefits of a crisis in shifting perceptions of country image and local goods in Jordan N Khair, B Mahadin, LA Gammoh, A Al-Twal - International Journal of Organizational Analysis 2024
Airline brand equity: do advertising and sales promotion matter? An empirical evidence from UAE traveler’s perspective BK Mahadin, A Abu Elsamen, MI El-Adly - International Journal of Organizational Analysis, 2023
“Ecopreneurship: A Systematic Review”, International Journal of Process Management and Benchmarking. M. Alawamleh, B.K.Mahadin, L. Alnimer, D. Marji. 2023
Willpower: auto-ethnographic insights into the challenges that women encounter in academia N Khair, A Al-Twal, B Mahadin, B Nabil - British Journal of Middle Eastern Studies, 2022 2022
Will university internship secure you a job?: interplaying factors from an emerging market perspective, M Alawamleh, BK Mahadin - Education+ Training 2022
Drivers of E-loyalty in E-recruitment: The role of E-service quality, E-satisfaction, and E-trust in Jordan, an emerging market, MN Akroush, MI Zuriekat, BK Mahadin, MF Mdanat… - Journal of Electronic Commerce in Organizations …, 2021 2021

Scientific and Professional Societies (Previous membership):

Societies Year
Association of Jordanian Woman Academics (AJWA)- Jordan (2016-to date)

Institutional and Professional Services in the Last Five Years:

Period Position Institution Country Year
2021- 2024 Dean of Student Affairs AUM Jordan 2021- 2024
August 2021 Mentor for students as part of MOU between AUM and the Microfund for Women AUM Jordan August 2021
2020 Member of the Alumni Sub-committee AUM Jordan 2020
2019-2020 Member of AUM’s Branding Committee 2019-2020 Jordan 2019-2020
2019-2020 Chair of the Branding and Marketing Sub-committee AUM Jordan 2019-2020
2018-2020 Member of the library committee, FBF AUM Jordan 2018-2020
2017-2019 Chair of the examination committee, FBF AUM Jordan 2017-2019
2016-2018 Member of the scientific research committee, FBF AUM Jordan 2016-2018
2012-2013 Member of the social committee, FBF AUM Jordan 2012-2013
2012-2013 Member of the learning resources committee, FBF AUM Jordan 2012-2013
2012-2013 Member of the school visits / marketing committee of AUM AUM Jordan 2012-2013
2012-2013 Member of AUM’s social committee AUM Jordan 2012-2013